Lollywood which ruled the screens in 80's and 90's suddenly disappeared into dark in early 2000's. Industry that was touted as on of the bests in the world almost got extinct. Although there were a few films still releasing but those were unwatchable due to their content. This was the time when Bollywood movies started making their way into Pakistani people heart and into the industry revenue. The industry was almost extinct and the cinema culture was dead but Bollywood movies started to attract the audience and critics alike into the cinemas. After almost 12 years of hiatus producers started taking interest in making local movies that is when Khuda kay liye eventually came that changed the most of the world's perception about the lollywood. It became a critical and commercial success and restored everyone's faith in the film industry. Investors became more confident in local content and due to modern technology and huge youth comers and the backup from the massively successful Drama industry lollywood was on the brink of success again. Waar (A 2013 film) became a real deal when it grossed about 21 crores only in Pakistan. Seeing huge profits investors were already sold and the performances of movies like Bin roye and Janaan in the international markets the industry was more than ready to conquer the world. Not only the profits but Pakistani movies have been receiving great praise from the world's critics due to their mature content. Every year movie is sent to the Oscars and last year Moor (A film directed by Jami) almost made it into top 5 which was huge deal considering the amature industry that lollywood is. Many film festivals around the world honor these films every year and Pakistani is gaining cult following again after long hiatus. Now almost 20 lollywood films release of variety of content for every audience. It is growing fast and shows no sign of stopping that is what be benefit for Pakistan and its economy.
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